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Why investing in shares isn’t just for the experts

  • 6 min reading time
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Buying shares isn’t just for the extremely wealthy, or financial insiders. By understanding how the market works, and the main risks, you can take your first steps towards investing.

What you will learn

  • What shares are, and what makes the stock market fluctuate
  • Why investing in shares can be more rewarding than banking your savings
  • The importance of spreading your risk, and how to do it

For some, the idea of investing in the stock market can be intimidating. Yet, if you know how the market works, have a clear idea of your goals and have thought about the level of risk you’re prepared to take, it can be a rewarding way to make your cash work harder.

Shares: slices of corporate pie

Shares, sometimes known as stocks or equities, are tiny portions of a company. They can be bought by investors, who then become shareholders.

Did you know?

When economists talk about ‘blue-chip’ companies, they mean major firms that are likely to be sound investments even in tough economic times. The name is derived from poker, where the blue chip has the highest value.

A company becomes publicly listed when it offers its shares to the general public - hence the name public limited company. Such companies have limited liability, which means that shareholders are not responsible for all the debts of the company if it fails.

Business owners may decide to list their companies to fund expansion, or to recoup their investmen.

Why shares rise and fall

Shares can go up and down in value, influenced by a range of factors. When a company is doing well against its rivals, or there is high demand for its products, its share price may rise.

For instance, BP’s share value rose in early 2018, partly because oil prices had increased. The company had also boosted oil and gas production.

Events such as a management crisis or a general slump in the economy may cause values to drop. For example, in mid-2018 Facebook’s share price plummeted after the company was involved in a high-profile controversy about its data practices.

Stock market: the trading hub

The stock market is where shares are bought and sold. Here, huge numbers of investors are trading in shares constantly, pushing prices up and down. The UK’s main stock market is the London Stock Exchange.

The progress of prices as a whole is tracked by market indices. These chart the average performance of a selection of companies at any time.

In the UK, the best-known indices are the FTSE (‘Footsie’) 100 and FTSE 250 and these track the country’s biggest 350 companies. When commentators say the market is up or down, they are generally referring to the latest state of these indices.

Why invest in shares?

Putting cash away in a bank or building society is how most people start to save. But, on its own, it’s not always the most effective way to build up a pot of money over a longer term in a low-interest environment – particularly if you are saving for larger life goals such as your retirement or buying a home.

That’s been especially true in recent years. Interest rates have lingered at around 0.5% since 2007/8. Only recently have they edged upwards.

For instance, if you’d been saving £300 a month over 10 years at that rate, your total amount would be just over £36,900. If you’d put in the same amount at the start as a lump sum of £36,000, you’d have fared slightly better, ending up with £37,845.

But since inflation has been running higher than interest rates, the real value of your cash would have declined.

By comparison, investments in the UK stock market delivered average annual returns of 4.9% in the 10 years to 2017. That would have given you £46,366 through the monthly saving option, or £58,705 with the lump sum (minus costs, which you can read about here).

Of course, that pattern might not be repeated over the next 10 years. Investing in shares is risky: in the stock market, volatility is a way of life.

But over a longer term – five years or more – investments stand a better chance of riding out the wilder fluctuations. Shares are best seen as a marathon, rather than a sprint.

Keeping the right balance

If you choose to invest directly in a company, you become a shareholder. You may benefit from a rise in its share value and sometimes from dividends, which are a share of profits paid out periodically to shareholders if a company is successful.

However, investing in a single company is an eggs-in-one-basket option. Investing in shares is risky, but it is particularly so if your money is entirely at the mercy of one firm’s fortunes.

If you do invest in one business, it is worth doing your research, as your whole investment is at risk of going down as well as up in value.

A good way of spreading the risk is to pool your money with other investors in a fund. Funds buy a range of shares: you don’t have to choose each investment. The down side, however, is that you don’t qualify for dividends either.

Investment funds: where to start?

There are many funds to choose from. Some seek higher returns by investing in riskier ventures; others are biased towards more stable investments. Some specialise in a specific industry or country.

You should choose funds based on your life goals and what you want to achieve from investing, as well as your taste for risk. The higher your ambitions, the more risk you’ll need to accept.

If you want advice, you can speak to a financial adviser. Should you prefer to do it yourself, you can use one of the many share dealing platforms available, which make buying shares online as easy as buying holidays or books. These platforms don’t offer advice, but the trade-off is that the fees are smaller.

Are you ready to invest? Read our article, and get on the right path to achieve your life goals.

Risk notice

Any information provided should not be considered personal advice. Past performance is not a guide to future performance. You may not get back the full amount you invest. If you have any doubts about making your own investment decisions, seek financial advice.

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Important legal information

Bank of Scotland Share Dealing Service is operated by Halifax Share Dealing Limited. Halifax Share Dealing Limited. Registered in England and Wales No. 3195646. Registered Office: Trinity Road, Halifax, West Yorkshire HX1 2RG. Authorised and regulated by the Financial Conduct Authority, 12 Endeavour Square, London, E20 1JN under number 183332. A Member of the London Stock Exchange and an HM Revenue & Customs Approved ISA Manager.

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The information published on this website is accurate to the best of our knowledge. However, we do not assume any liability whatsoever for the accuracy and completeness of the information and any reliance you place on such information is at your own risk.

The information contained within this website is provided by Web Financial Group, a parent company of Digital Look, unless otherwise stated. The information is not intended to be advice or a recommendation to buy, sell or hold any of the shares, companies or investment vehicles mentioned, nor is it information meant to be a research recommendation.

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Data provided by FE fundinfo. Care has been taken to ensure that the information is correct, but FE fundinfo neither warrants, represents nor guarantees the contents of information, nor does it accept any responsibility for errors, inaccuracies, omissions or any inconsistencies herein. Past performance does not predict future performance, it should not be the main or sole reason for making an investment decision. The value of investments and any income from them can fall as well as rise.

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